Highlights —

Creating the brand for this upmarket and authentic Vietnamese restaurant, located in Central Stockholm.

Creating the brand for this upmarket and authentic Vietnamese restaurant, located in Central Stockholm.

Overview

ChiOi in Vietnamese mean's 'Hey, big sister!'. The owner and head chef envisioned an authentic Vietnamese dining experience, and together we created a humble and down to earth brand identity that was approachable yet upmarket.

The result

The brand colours were chosen from traditional Vietnamese clothing, to match the warm inviting interior design tones from inside the restaurant.

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Nik Steele